Food festival logo concept
Collateral poster concepts
Food Weekly is one of the handful of weekly supplements that accompanies the Sunday Times newspaper. Kitchen Club is an online platform and meeting place for readers to learn more about featured recipes, food trends and giveaways.
The Big Lechowski was the unrealized concept for an reader-sourced craft food festival to take place in Johannesburg, South Africa. Shown are the concept posters for both the call-to-entry as well as the actual event.
Work while done at Modern Museum
Creative Direction: Neil Roake
Art Direction: Louis de Villiers
Design: Louis de Villiers
Illustration: Louis de Villiers
Copy: Louis de Villiers & Glen Drysdale